Small Business Success Stories | BSFM Testimonials



Success, transformations and life-changing mindset shifts.
Hear what makes us different and the impact and results you can expect when you work with us!





Hear from Business School for Mums Graduates


Allison March | Allison March

Heidi Hamilton | Dogmanship Training

Kate Butcher | Milton Hospitality


Keneena Fanning | Kablooie Store 

Kate Cotton | Dirty Denim 



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“I fricken’ LOVE BSFM and am so excited to see your work growing and helping more mums like me to upskill in ways that have a real impact on our lives.”

Cassie Nguyen | Eighteen Fifty One

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“I will be forever grateful to Anna & Flori… they have changed my life… thank you!”

Dannielle Green | Black Cactus Creative

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“The BSFM Program has changed my life!”

Denessa Martin | Lovisa Creations

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“I want to say a huge thank you to Anna & Flori for bringing together the most amazing & supportive group of biz mummas.”

Sarah Smart | Aromatherapy With Sarah

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“With this program, you will be inspired and motivated to set your goals and achieve your dreams with easy, actionable steps that you create.”

Sylvia Nugent | Through the Milky Way

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“I wouldn’t have had the courage or a clue on how to get started if it wasn’t for the BSFM's Program. And my biz… it wouldn’t be growing so rapidly either!”

Trudi Taylor | Taylored Coloured Concepts

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“Anna & Flori are totally relatable and the support is amazing – as is the community of other mums.”

Jo Kanaris | Bamboo Lulu

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“You guys are so awesome & such a great pair of role models for how to authentically keep giving value to your customers!”

Helen Gray | Living Well, Working Well




“I looked through sooo many programs! But they all felt very generic and sterile. There was nothing real! When I came across BSFM it felt like a family of like minded biz mums all striving for only the best. Both Anna and Flori aren't just teachers, they are also mothers so they understand the importance of a work and family balance. …I was so green in the business world and their introduction didn't scare me but it motivated me that anything is possible. The best business investment so far has been this program

Bronwyn Delaivuna | Indera Beads


“I can honestly not express how grateful I am that I came across business school for mums. It's not just the wealth of knowledge you receive within the program it's the humble community of like-minded boss mama's you become a part of. Anna and Flori are equally worth their weight in gold! I can easily come up with 'the next best thing' about 20 times a day - but the girls keep me on track and direct my time and energy into what I actually should be focusing on! Make BSFM's program your TOP business priority - you will not regret it!”

Lucy Labutis | Locks by Lucy


“These ladies are the bees' knees! Not only are they so delightful but their knowledge in the business world is invaluable. This program is one of the best I've done. I highly recommend working with BSFM”

Sam Spunner | Sinchies


“Business ideas often start from the heart and it can be tough when the crushing realities hit; do I have a business plan, what if I'm not good enough, what does my marketing look like, etc.? There's a module for every one of these questions and more! Authentic, relatable, highly knowledgeable, these ladies know their stuff and we're so lucky to benefit from them. For all mums out there who have a business idea and need a system to make it work - Congratulations! you've just found it!”

Lucy Stride | Lucyflex Reflexology


“I did not realise how much hard work being a Mumpreneur is and how much you can gain by doing a program like this, to make sure you do not waste your time on unnecessary things…It’s the best money you will ever spend for your personal growth.”

Susanna Heiskanen | Tuutu Baby Box






Hear from Business School for Mums Graduates


Rachel Brittliff | Curious Kids Science

Belinda Gill | Better than Busy

Kirsty Gibbs | Learning Blocks


Bek Niukapu | Virtual Assistant Services 

Brooke Meyer | Bouncing Back from Birth 




“BSFM… GAME CHANGER. I was hesitant at first to make the investment, with a small business profit, but it has literally been the best thing I have done for me, my family and my business. I cannot even find the words to express just how enormous the impact that the BSFM program has made to me as a person and a business woman - the fact I can now even call myself a ‘business woman’ is a true testimony to how much I have grown since joining!

I am now confident in my abilities and success. I have a wealth of business knowledge and more to learn right at my fingertips. I have goals, some I have smashed out of the park already and others I am working towards and with my solid mindset (thanks BSFM) I know I will achieve those too. I am earning more than I could have EVER imagined this far into my biz journey. I honestly *hand on heart* owe this success to BSFM

Indee-Annah Harvey | Indee Visual Design


“This is the best thing that I have done for my own mental health as well as for my business. I didn't realise that the goals that I had set myself were not realistic or achievable, so I was facing constant disappointment by not meeting them... The Mindset Overhaul really cut deep as to why I was repeating the same behaviours (hello procrastination!). By the time it came to writing my Action Plan I was pumped up ready to go and I have been kicking goals (on time!!) ever since!”

Vikki Dickinson | The Sleep & Grow Co.


“I wish I had embarked on this program before starting my small biz. This program has given me a real insight into my own personality & behaviours that were holding me back. I can't recommend BSFM enough. I never imagined I would be where I am in just 7 months. Thanks for showing me that I don't have to keep going through life with dreams; I can finally make those dreams a reality!”

Lizzie Wall | Kids Gifts & Toys





"Getting through these webinars and exercises has been so helpful! I feel so much more refreshed, in control, buzzing just ready to get on with it! The BSFM journey is seriously the best thing to have happened to not only my business but it’s making me a better mum, step mum and wife! So glad I found BSFM!"

Michelle Tyson | Seed Skincare


“I cannot give enough praise for this program, Anna & Florencia, you guys are making such a difference in my life. I’m having a lot of light bulb moments particularly around mindset... Thank you ladies! You Rock!!”

Juanita Bouveng | Obsessive Crush


“I left my job as a solicitor burnt out and damaged and the modules on mindset really helped me to regain my confidence in myself and my business … this program has absolutely met my expectations.”

Melanie Ambrose | All by Hand






We are dedicated to seeing Mums in business thrive



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Frances Lalor | The Day You Came Into the World


I didn’t even sales targets in place, let alone a business plan or a marketing strategy.

No systems in place for tracking money or sales. Things had really plateaued and I found myself thinking “what now?!” and questioning the future of my biz.

I was flying blind and like I had so much more to achieve but wasn’t sure what I needed to do to get ‘there’, particularly as I felt very time-restricted being a full-time mum of two toddlers!


Within 1-2 months of completing the BSFM course, my sales had increased by 100%

I had knocked my 6 month goals out of the park, and I completely sold out of books!

The book was also accepted by a distributor and soon picked up by Booktopia, Angus & Roberston, QBD, Fishpond and the Book Depository.

I learned the basic principles of biz and marketing, but also equipped me with the strategies and mindset to get shit done!

Good-bye feeling overwhelmed and insecure and hello action-plan and confidence!

It’s so nice having a safe space to share ideas and achievements with women who ‘get it’

Now am looking into expanding my products, self-publishing my second book and breaking into the UK market!

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Keneena Fanning | Kablooie Store


I was feeling frustrated… I didn’t have a clear idea of where I was going and why, and how I was performing. I felt frazzled and unable to focus on the multitude of things I felt needed to happen…

I didn’t feel confident calling my venture a business and I wasn’t even sure how I was tracking financially. I didn’t know where to take it from here to really grow my sales….


(and she still continues to kick goals for the record!)

Massive mindset shift… really owning my business and my decisions, and realising it’s me and me alone in the driver’s seat.

Learning that mistakes are opportunities to learn & grow

I’ve made the biggest leaps so far in my biz that I have ever made.

I’ve seen my monthly sales grow by almost 200% over the last quarter.

Love the dynamic community to interact with, as well as a wealth of course content that I can keep revisiting

One of the BEST business investments - I’m so glad I became a part of the BSFM community.




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"I would never have dreamed our little business, just shy of 1 year old would win not 1 but 2 awards! After starting the program and hearing Anna & Flori’s words of wisdom, I decided to back myself and enter two products into these awards. BSFM gave me the confidence. So thank you BSFM and the ladies who have supported me!"

Renee Tilley | Paudha Healing

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"I just HAD to share my first big win for the year. At the end of the 5 day Mastermind one of my big financial goals was to achieve 3 consecutive 1K months. I am bouncing off the walls to say not only did I achieve this yesterday but also achieved my first 1K week!!! A big thank you to Anna & Flori for creating this community and all of you... you keep me focused, confident and inspired"

Brooke Meyer | Bouncing Back from Birth

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“When I did my Goal Setting Plan, I set out to aim for $1k per week by the end
of July! Never would I have dreamed I would achieve my goal on Monday of Week 3!!! $1k and it’s only Monday…. Anna & Flori your insights are golden… still got loads to do but so happy with this start due to my pre-planning.”

Debbie Gilligan | Like Cures Like

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“I made close to 10k in a single month! And not only did I have more customers purchasing, but the average basket is a lot bigger from less than $100 per transaction to $200,$300 even $400+ per transaction. This is coming back to staying true to myself, me narrowing down my niche which scares the hell out of me but it worked and it worked so wonderfully.

Diany Prasetio | Tiny Paper Co.







“So, I have been getting ready to relaunch my new ‘niched’ business next Thursday (also my 40th birthday). I furiously took notes when I had a one-on-one session with Florencia a few months ago and I have been slowly but surely implementing new ideas based on her comments and suggestions.

I have read and re-read my notes many, many times and used the private thread for clarification and accountability.

Today, thanks enormously to Flori’s insight and input, and the lessons and advice that so many share in the community, I landed a very big fish! Not just an amazing client that I am so honoured to be working with, but also someone whose business complements mine and opens the door to so many opportunities within my niche market.

Anna & Flori – you two are pure gold. I cannot even begin to express my gratitude for the value you have provided through BSFM, there is absolutely no way I would be where I am not without it. It has literally been life changing.”

Mikala Grosse | Inspired Office


“I quit my day job last week after 2 years in business so I can now devote 100% of my time to it. Also just had our highest turnover and highest net profit month since starting the business and we are finalists in an award with the gala night being held this Saturday!”

Renee Tilley | Paudha Healing


“I started my biz in Jan this year and since following the guidance of Anna & Flori I have managed to get my business growing rapidly. I have achieved in 9 months what it took me 3 years to do on a previous business. So I am here to soak in more of their expertise and grow even more!”

Danica Collins | Little Tucker Box


“Since the moment I started with BSFM I’ve been kicking goals ever since and is now a full time job where I have to send my kids to daycare just to get work done. Next year I’ll be bringing my husband home from fifo work!”

Bronwyn Delaivuna | Indera.Beads




Apply for Small Business Pro. An intensive personal coaching program that not only teaches you step by step, how to start and grow a successful small business– but delivers you a truly bespoke learning experience tailored specifically to you and your business.







Based in Sydney but servicing clients worldwide, Business School for Mums (BSFM) is an education hub for Mums in Business. Founded by Anna and Flori in Sydney in 2016, BSFM’s mission is clear - to deliver Mums all the coaching, training & resources they need to ensure RESULTS in their small business.

The Beyond Brave Mastermind was later founded in 2018 in response to existing students wanting to scale their businesses further. The Mastermind delivers advanced one-on-one training to help students break through to the next income level in their businesses.


“BSFM… GAME CHANGER. It has literally been the best thing I have done for me, my family and my business. I am now confident in my abilities and success. I have a wealth of business knowledge and I am earning more than I could have EVER imagined this far into my business journey” - Indee Harvey | Indee Visual Design

“BSFM is THE Single best investment I have made in my business and I know it will make the difference between succeeding and failing.” Rachel Brittliff | Curious Kids Science


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