Small Business Coaching Program | Business School For Mums


Ready for results in your business?



How to nail it in your Small Business:


Plug into our game-changing business program & connect with the world’s most inspiring community of business mums.



There’s a reason you are here...



You’ve got a big dream, and a big why - BUT you’re a long way from where you want to be, and you feel stuck.

You’re searching for answers.

Maybe you’re just starting out and you’re feeling overwhelmed with what next steps to take? Or maybe you’re fed up of pouring hours into your business only to see little or no results?

Rest assured you’re not alone lovely.

Creating & growing a successful small business is actually not that easy. And it’s really no mystery that 60% of small businesses fail within their first year of business.




Your biggest mistake to date...

One of the most common mistakes we see time and time again is Mums in Business trying do it ALL, everything – by yourself to save money. You hustle hard. And you’re driven by the hope that eventually you’ll turn that corner.

But the result...

Your inbox is overloaded with freebies, you feel burnt out, you feel lost & most importantly, you’re not getting results you want & need.

And the fear that underpins it all...

Is that niggling little voice that continuously questions - Can you really do this? Will you let your family down?

And it’s that little voice, that up until now, has been holding you back from investing in yourself, from taking this seriously, and from telling the world that this is your dream and that you’re going to make it happen...




But, you know it’s time to make a change…

And that’s why you’re here.
You’re sick and tired of trying to work it out all by yourself.
You want to learn HOW to do this the right way.
You’re determined to make this work.
You want this for YOU.
You want this for your family.
You’re ready to back yourself and say “yes” to your vision.
It’s time to take your business from side hustle to something serious.
And most importantly, to show your kids you can, and you will.

So, if you’re here because you’re ready to do just that – then read on because...





It’s time to introduce you to …


A personal coaching program for mums in business who want to start up, grow up and scale up their small business for RESULTS.

And if you want to learn to truly believe in yourself – well you’re gonna get that and then some too!

1:1 personal coaching tailored to your business

Build your business for success

A place for support, collaboration & friendship

Live life on your terms



SBP is a bespoke coaching program that will…


Give your business the best chance for success;

Step you through what to do in what order to start, grow & then scale;

Help you focus on the high pay off activities at each stage relevant to your business;

Ensure you do not waste a minute of your precious time;

Deliver you 360-coaching support on both a business and personal front;

Ensure you’re never alone and ALWAYS get the answers you need;

Connect you with 100’s of like-minded business mums who get you & support you.



It’s a Coaching Program like no other because...


We GET you.


We genuinely, seriously give a crap about YOU.


Our program is built on RESULTS, not stuff!


We walk the talk.






WARNING ... But we're not for everyone.


This is a long-term coaching program for mums in business really COMMITTED to seeing their vision come to life.

This is not a quick fix or magic formula.

Our program is PACKED with content & personal coaching that WILL transform your business… But you need to do the work and take the action.

What's more spaces are limited and so, we only want to work with Mums who seriously want this, who are all in.


500+ Driven Mums


10+ Countries


100's of Thousands of Dollars Generated


Lives Changed


SO… Here’s what you’ll gain access to in Small Business Pro…




Our Foundation Building Program

You’ll start your journey with us with our 11-week intensive Foundation Building Program designed to build your business on the strongest of foundations, so it’s truly built for long term success.


What you will learn...
(click + to expand)

MODULE 1 - Ascertaining Demand



Ascertaining Demand

Research, Research, Research

In this module you’ll learn exactly what goes into a business plan and all the steps you’ll be taking on this journey to build the strongest foundations for your business.

From here you’ll move into some key market research, which will play a significant role in the rest of your program.

You’ll learn:

   Whether you have the right products / services to drive demand;
   What your audience really want / need from you;
   What price points will deliver for you;
   What’s really happening in your sector and market place;
   Where potential opportunities lie.

MODULE 2 - Know Your Marketplace



Know Your Marketplace


Stand out from the Crowd

In this module we’ll help you gain a crystal-clear view of the landscape you’re playing in.

You’ll learn:

   Who your competitors really are;
   What’s working & what’s not;
   What makes you different;
   How best to position your brand;
   And lastly, how to truly stand out from the crowd.

MODULE 3 - Carving Out Your Space



Carving Out Your Space

Find Your Niche

In this module you’ll learn about the power of niching and how to use it to position yourself as an expert in what you do so you can attract an audience hungry for what you have to offer.

Alongside this, we’ll do extensive work with you on understanding your:

   Target market;
   Target audience;
   And your ideal client.

So, you know exactly how to attract them, connect with them and stimulate powerful conversations.

MODULE 4 - Assessing the Financial Feasibility of Your Business



Assessing the Financial Feasibility of Your Business

Become a Numbers Ninja

In this module, you’re going to learn to get seriously comfy with your numbers.

We’ll be stepping you through:

   What you need to do to track and report your numbers and be tax ready;
   How to use your data to make smarter business decisions;
   How to set the right price & profit margins for your business;
   And how to increase the average value of each sale.

MODULE 5 - The Entrepreneur’s Mindset



The Entrepreneur’s Mindset

Believe in YOU

This module is all about empowering you to truly back yourself – to believe:

You can, you will & you’ve got this!

It’s seriously packed with powerful life coaching exercises – to help you work through your fears, any negative self-talk, money blocks and more; and will deliver you tools aplenty to keep on keepin’ on in the face of all you juggle.

MODULE 6 - Your Marketing Presence



Your Marketing Presence

Create a Strong Brand

In this module you’ll learn all about what goes into powerful branding and how to make your brand really stand out and resonate with your target audience.

Specifically, you’ll learn:

   Which key marketing channels your target market is present on;
   How to create a strong and impactful brand;
   The basics of Online Marketing;
   How to put your best foot forward with your website to make those first impressions count.

MODULE 7 - Your Marketing Strategy



Your Marketing Strategy

Build Your Sales Funnels

In this module, we’ll be working together to build out your sales funnels and create a detailed marketing plan for the next 6 months.

You’ll learn:

   The decision process that buyers go through;
   How to establish your Online Marketing Plan;
   How to develop a complete Sales Funnel for your business.

MODULE 8 - Time Management



Time Management

Get Stuff Done

In this module you’re going to learn a series of techniques to manage your time, set boundaries prioritise and stay on task.

You’re also going to be doing another round of life coaching to help you pick apart and let go of any bad habits that impact the way you manage your time like:

   Being a #control freak;
   Needing to do it all.

You’re going to learn quick smart that just like Beyoncé – we all have the same number of hours in the day - and that you’re the one in charge of the clock & what you output at the end of it.

MODULE 9 - Goal Setting



Goal Setting

Drive Continuous Action

In this module you’re going to learn how to review your progress, get clear on the high pay-off activities for you right now, and how to set powerful 90 day goals to drive action.

What’s more, what you learn here will play out for the rest of our time together as we constantly check in, review your progress, direct your action and push you to reach milestones so you can bring your big picture vision to life!







Advanced Training

Then when you’ve cemented those foundations and are ready to grow and scale, we’ll guide you through the advanced trainings of our Next Level Program – designed to do just that – take your business to the Next Level. With one off classes and more intensive mini courses, we’ve got you covered across all things business, marketing & mindset.


What you will learn...

nextlevel-icon1Facebook Ads

nextlevel-icon2Copy Writing

nextlevel-icon3Content Marketing

nextlevel-icon4Email Marketing

nextlevel-icon5Email List Building

nextlevel-icon6Partnerships & Collaborations

nextlevel-icon7Social Media Planning


nextlevel-icon9Sales Funnels



nextlevel-icon12+ Much More





A Private Coaching Thread Just for You

Alongside all the material above, you’ll have access to a private coaching thread dedicated exclusively for you and your business, so we can work with you, on a daily basis.


Your private thread is your place to:

Ask questions around the content;

Ask for help or feedback;


Have us review your material;

Or get that little pep talk and pick me up you might need...
because we all need that now and again!


Plus, we’ll be using this thread to personally guide you through the content – and focus your attention on what matters for your stage and type of business. #notimewasted








Hundreds of Mums Who Get You

And there’s more …. you’ll also have access to our Private FB Community of #BSFMSISTAs which is jam packed with hundreds of passionate entrepreneurial mums just like you.

This community is worth its weight in gold and is your place to ask each other for help, brainstorm ideas, support one another, collaborate, ask questions and ultimately, to work together to further your businesses.

It also comes with its very own collaboration database!






Fresh Content Delivered Every Month


And the cream on top is that our program never stops evolving – we’re always delivering you fresh new content every month to ensure you ALWAYS have everything you need to NAIL it in your business.

A new marketing mini course, a live life coaching session with hot seats, guest speakers, themed brainstorming sessions …. #somuchgold.





24/7 Access to Everything You Need.

And every single thing you need is all housed on our Private Membership Site.

Here, you can stream and download all of your materials, connect with us or our community.




Choose theSmall-Business-Pro-Title

$1,297 + GST for 6 months of coaching


$2,297 + GST for 12 months of coaching


Payment plans available

Enrolment Open 13-20th April only. Spaces are Limited.


What our BSFM Sistas have said about the journey


Testimonial 01

“I’ve made HUGE strides… I just wanted to say thank you – I would definitely not have made this much progress on my own”

Belinda Gill | Better than Busy

Testimonial 01

“I will be forever grateful to Anna & Flori… they have changed my life… thank you!”

Dannielle Green | Little Bitties

Testimonial 01

“Because of BSFM… I rebranded, my traffic is building, I doubled my Insta following, am shipping abroad & became WAY more comfortable with jumping in the deep end.”

Brooke Meyer | Bouncing Back From Birth

Testimonial 01

“We just hit our $100k turnover mark! Thank you Anna & Flori”

Chloe Watts | Blueberry + Co

Testimonial 01

“I fricken’ LOVE BSFM and am so excited to see your work growing and helping more mums like me to upskill in ways that have a real impact on our lives.”

Cassie Nguyen | Eighteen Fifty One

Testimonial 01

“Something has changed inside me. I now believe in myself. I know my business is going to be successful – it is already happening”

Kylie Katniss Vitnell | Fiber Lily

Testimonial 01

“The BSFM Course has changed my life!”

Denessa Martin | Lovisa Creations

Testimonial 01

“I want to say a huge thank you to Anna & Flori for bringing together the most amazing & supportive group of biz mummas.”

Sarah Smart | Aromatherapy With Sarah

Testimonial 01

“With this course, you will be inspired and motivated to set your goals and achieve your dreams with easy, actionable steps that you create.”

Sylvia Nugent | Through the Milky Way

Testimonial 01

“I wouldn’t have had the courage or a clue on how to get started if it wasn’t for the Small Business Success Program. And my biz… it wouldn’t be growing so rapidly either!”

Trudi Taylor | Taylored Coloured Concepts

Testimonial 01

“Anna & Flori are totally relatable and the support is amazing – as is the community of other mums.”

Jo Kanaris | Bamboo Lulu

Testimonial 01

“BSFM has given me the confidence to grow my biz & the tools to help me along the way.”

Renee Tilley | Pauda Healing

Testimonial 01

“I can honestly not express how grateful I am that I came across BSFM.”

Lucy Labutis | Locks by Lucy

Testimonial 01

“I wish I had embarked on this course before starting my small biz.”

Lizzie Wall / Kids, Gifts & Toys

Testimonial 01

“Have started working through the modules & just watched the branding one... my head is spinning with ideas and plans! This stuff is amazing!”

Kate Butcher Nee Orriss

Testimonial 01

“You guys are so awesome & such a great pair of role models for how to authentically keep giving value to your customers!”

Helen Gray



Let’s sum it up - Here’s what you’re gonna get...



01 Success Program 
Our foundation building program.


02 Advanced Content & Mini Courses 
Advanced training to take your business to the next level.


03 Personal / Business Coaching 
A private 1:1 coaching thread just for you.


04 FB Community 
Join hundreds of Mums who get you.


05 Ongoing Live Training
Fresh, relevant content delivered every month.


06 Personal Dashboard 
24 / 7 access to everything you need from any device.




Choose theSmall-Business-Pro-Title

$1,297 + GST for 6 months of coaching


$2,297 + GST for 12 months of coaching


Payment plans available



Our Program is 100% risk free guaranteed...



This program seriously has the potential to change your life.

We know that’s a big call, but we’ve seen the impact of what we teach not only on our own businesses but that of ALL of our students who’ve taken action.

If you do the work and apply this to your life & business, you WILL GET RESULTS.

That’s why we have a risk-free guarantee. Because if you do the work and apply what you learn and don’t experience results – we’ll happily refund your money. #resultsguaranteed




Meet Anna & Flori...




Hey! We’re sooo excited to welcome you on the journey. Wanna know why? Because we know that we can REALLY help you. Because we’ve helped 7,275 & counting business mums already just like you already who are now kicking goals they never even thought imagineable. #truth

It's no mystery we’ve been nominated for numerous awards including the 2018 Telstra Small Business Awards, NSW Business Women of the Year, and been featured on Studio Ten and the likes off the Huffington Post ... because our course works. No fluff. Just good stuff to get you the results you so want and need lovely!

Between us, we’ve got decades of business experience across various multinational blue-chips, numerous degrees and an MBA under our belts plus have each started and grown our own successful businesses.

And what makes us different to other online teachers out there? Well, for one, we roll up our sleeves and help you at every single step of your journey – and especially, when the going gets tough.... because it might and it probably will. And secondly, we SO get you and everything you’re up against... because we’re mums juggling it all just like you!



Multiple Award Nominations


BSFM awardsnominations




Choose theSmall-Business-Pro-Title

$1,297 + GST for 6 months of coaching


$2,297 + GST for 12 months of coaching


Payment plans available


Top FAQ’s...

How is Small Business Pro different to other Business E-Courses out there?

For one, we’ve done the hard yards. We’ve grown numerous successful small businesses ourselves so we most certainly have walked the walk and now want to teach you everything that we’ve gained throughout our journeys so that you don’t have to waste the time and money we did trying to figure this all out for ourselves.

And to add, here are just a few more key reasons on why our Program is better than any other business e-course out there for you:

  1. Your mindset. Our aim is to prime your mindset for confidence, self-belief and results so that you 110% believe that you can, you will and that you’ve got this! This is why we weave key mindset tools and skills at every step throughout the Program content.
  2. This is a Program exclusively designed for mums in business so if that’s you, get ready to be profoundly understood and heard and taught in a way in which it will 100% resonate with you and your needs as a #WAHM;
  3. We go the extra mile. No student is left to venture their business journey solo. Ever. We hold your hand as long as you’ll let us through our Private Coaching Discussion Thread.



“I’m a new startup business - developing concepts and my first offering to launch in Feb. The course is fantastic and I would recommend it to anyone looking to go into business.

The unique mindset content that’s included was the big thing for me. I’ve done a couple of online business courses and BSFM course is the only one that looks at this aspect of your business in detail. I have had the pleasure of working (and getting uncomfortable)  with Anna one-on-one a couple of times and on both occasions, this had a huge impact on me.”





“Since the moment I started with BSFM I’ve been kicking goals ever since and this is now a full time job where I have to send my kids to daycare just to get work done haha. Next year I’ll be bringing my husband home from FIFO work.”





“BSFM helped me reach within and work out what I love doing and then gave me the confidence and tools to take action! Love the supportive community! I’m a single mum with two kids so budgeting is huge in my house, however the value you get from these ladies is amazing!!! Implement what they say and it works!!!”


Who’s right for Small Business Pro?

For starters, if you’re a mum and you’re ready for results and committed to your business vision, you’re the perfect fit.

Now in terms of where you need to be in your business, you’ll benefit no matter what stage you’re at:

  • Ideas Stage – you have a solid idea or you know you have a passion you want to explore so that you can launch your own small business;
  • Start up – you’ve recently launched your small business;
  • Growth – you’ve been in business a little while but you’re ready to grow and you want more results for yourself;
  • Scale up – you’re ready to take things to the next level in your business – to really scale the reach and income generated by your business.
My business is different – will Small Business Pro work for me?

Yes absolutely. SBP will work for you, no questions asked.

This Program  has been designed to help any type of business owner and we’ve been very conscious of this when crafting the Program material.

To give you an idea, we have all sorts of Business Owners in the SBP Community:

  • Coaches
  • Accountants
  • VA’s
  • Yoga Teachers
  • Event Organisers
  • Furniture Designers
  • Network Marketers
  • Medical Grade Product Sellers
  • Babywear
  • Maternity
  • Directories
  • Job Sites
  • Bookkeepers
  • Nutritionists
  • Reflexologists
  • Beauticians
  • Social Media Managers
  • Makers
  • Photographers
  • Web Designers
  • Graphic Designers
  • Financial Planners
  • Retailers
  • Store Owners (online & offline)
  • Personal Trainers
  • Landscapers
  • Jewellers
  • Naturopaths
  • Clothing sellers
  • Franchise Owners
  • Etc.
Will Small Business Pro work for me even though I don’t have a business yet?

Let us say this…  being in this position puts you in the very best place possible, because you’ll lay you foundations the right way, right from the start. What’s more, you’re far less likely to waste time or money, making mistakes in trying to figure things out for yourself.

We’ll be here to guide you at every step so that you can test your idea as well as demand, whilst tweaking things as you go for maximum results.



“I joined in 2016, I took the chance on myself (which was hard because we were stressed for money) but it felt like the right thing to do so I went with my gut... best investment I have ever made.. Anna & Flori are amazing, and as you can see, they are so passionate it’s addictive and the group - well it’s like nothing you’ve seen before, so supportive. My business wasn’t set in stone, I knew that I wanted to help mums but couldn’t figure it out. While working through the course I realised what I needed to do and I spent last year doing a lot of self development and building my business structure.”





“I feel really fortunate to have come on the course before starting off on my venture... this has really forced me to slow down and concentrate on my due diligence and to create something that there is an actual need & want for in the  market.

I definitely feel more confident in myself and my business ideas as well as in what I can achieve... I [love] meeting all of the other amazing women in the group who are further along in the journey than me and seeing that they’re doing it!... it’s that kind of community feel that we’re all supporting each other and this has made me more confident in what I can achieve.”





“I can’t recommend it enough for businesses starting out! The great thing is that this is a community of women who are committed to achieving a better life - we’ve all invested our time and our money into making this work so you get real and honest feedback from people who understand where you’re at (it’s like a mothers group for your business!!!!).


How will you ensure I get results?

Our Private Coaching thread is designed to help you do just that. It’s here where we can have a unique view on your business and will work with you to plan, brainstorm, review your material, set goals, and set you to task.

What we teach works. But remember you still need to do the work!

Will I get to speak directly to Anna & Flori?

Yes. You’ll have constant access to us always via the Private Coaching Thread.

How many hours a week do I need to put aside to complete the Program?

We know that your time is scarce and that you’re juggling A LOT - which is why this whole Program has been designed with this in mind - to make every minute count.

At the outset of every Module, you’ll see a rough time estimate so you know how much time to set aside to complete that particular Module.

As a rule of thumb, with our Foundation Building Program, we estimate you'll need to set aside anywhere from 2-4 hours per week throughout the Course.

From there, we recommend anywhere from 1-3 hours a week to work through advanced content to implement our more advanced marketing strategies.

Further to this, it’s important to note - you can really set the pace for yourself on this Program – as you can subscribe for 6 or 12 month stints or longer, so that it truly fits in around everything you’re juggling.