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Ep22. How to Come Up With Killer Content that Your Audience Will Lap Up

"Content is king."

Have you heard that saying before?

Content is your ticket to building trust and relationships with your tribe and the pathway to attract prospects and convert them into customers.

The trick however is knowing how to create content that your audience will lap up... that's sticky.

Here we take you through 6 key ways to create content that your audience will be hanging out for plus, you'll get some ideas around how to repurpose content and the #1 reason why doing so is important for your brand.

Get ready to create a killer content marketing strategy.

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How to Come Up With Killer Content that Your Audience Will Lap Up

 

TRANSCRIPT

Flori Pyke: [00:00:46] Welcome to Episode 22 of the Brave Business podcast we're Anna and Flori the queens of small business and we deliver female entrepreneurs both the business and mindset tools needed to start, grow and scale your small business for success.

Anna Jonak: [00:01:03] Hello hello. Welcome back to another week, 22, episode 22.

Flori Pyke: [00:01:08] I know crazy.

Anna Jonak: [00:01:09] It's crazy.

Flori Pyke: [00:01:10] Goes really quickly.

Anna Jonak: [00:01:11] Been so much fun though. I cannot believe that. Yeah we are here and it's fun. Means we get to hang out regularly and soon they'll be a little baby hanging out with us.

Flori Pyke: [00:01:21] I know I'm thinking about that and do I just kind of bring the baby and...

Anna Jonak: [00:01:26] Yeah. I might steal him. But yeah.

Flori Pyke: [00:01:29] I know but what if he starts crying on the podcast.

Anna Jonak: [00:01:33] Oh well maybe I'll be editing it out. It won't be me then. We'll have someone.

Flori Pyke: [00:01:42] That's true. That's true.

Anna Jonak: [00:01:42] We will have an editting queen who is doing it us.

Flori Pyke: [00:01:44] Yeah. Super queen. Very exiciting.

Anna Jonak: [00:01:46] I like it. Let's get into the hashtag winning. Can I just say I have bought some awesome hair products. [Flori laughing] Have you ever used, like I know this is self care, self care is important. Can I say.

Flori Pyke: [00:02:01] Yes I couldn't agree more.

Anna Jonak: [00:02:02] You know what. I don't spend enough money on myself and I was like...

Flori Pyke: [00:02:06] No you don't.

Anna Jonak: [00:02:06] I need to spend more money on myself. So I decided because my straightener has died, my GHD of like five or six years. I need to get some good straighteners so I bought some Cloud Nines which apparently the...

Flori Pyke: [00:02:18] Nice, I've heard of Cloud Nines.

Anna Jonak: [00:02:19] So very excited by those. But the thing that I'm really loving is my hairbrush right.

Flori Pyke: [00:02:23] Oh.

Anna Jonak: [00:02:23] Because in the hairdressers

Flori Pyke: [00:02:25] You totally love this hairbrush [laughing]

Anna Jonak: [00:02:26] They give you the zoosh right, the hairdressers. And cause it's apparently because this is a ceramic brush. So the heat goes into it, so I'm going to get me one of those when I was like ordering my straighteners. Love it.

Flori Pyke: [00:02:37] So you've gotten it.

Anna Jonak: [00:02:38] It's only like 30 bucks or something but just gives you that bit of bounce. So you know walking around and you're like, I feel bouncy.

Flori Pyke: [00:02:44] Maybe I should try one of these.

Anna Jonak: [00:02:46] So good - you're going to have short hair though.

Flori Pyke: [00:02:47] I was going to say although I'm about to hack it all off because it's just easier with the baby and everything and I find I never do it I just always tie it back. I have a lot of hair so whereas if it's super short I'll just pop some hairspray in and it kind of does its thing.

Anna Jonak: [00:03:05] But anyway not affiliated but I recommend [Flori laughs] if you want a bit zoosh and you want a bit of bounce

Flori Pyke: [00:03:11] Ceramic.

Anna Jonak: [00:03:11] Yeah in your step with your hair then a ceramic hair brush. Amazeballs.

Flori Pyke: [00:03:16] Well my hashtag winning is not that exciting. There is no bounce in my step. [Anna laughs] I certainly bounced once I finished doing this because I am not a tech head and some of you may have seen the behind the scenes on Insta stories of me being like 'what the bleep' trying to set up that podcast equipment. So we've decided now we each have our own set of podcast equipment and it's great but the set up is not great when you're not, this is not my bucket. I told Mike I was like can you please set it up and he was great. He said Yeah. But to be fair we kind of ran out of time. There's been a lot happening just with the move and DIYing a lot of work around the house etc. So I had to do it myself and the frigging thing took me 2 hours to set up which is embarrassing. I know that's embarrassing.

Anna Jonak: [00:04:09] It is, just saying. [laughing]

Flori Pyke: [00:04:11] I know it is. But then the problem was that Skype bump me out and then I had to buy the software and like it was like...

Anna Jonak: [00:04:18] See Flori's had it easy when Anna does it all and she comes around and sits down with her cup of tea.

Flori Pyke: [00:04:24] I know. And I write all my emails whilst Anna's setting us up and I'm like have you finished. God what's taking so long. Anyway so now I've had to get my hands dirty but I'm done.

Anna Jonak: [00:04:36] It's good because we're doing a lot of as we've spoken about and you would have seen it over recent episodes we're interviewing lots of guests. So we're doing kind of single solo interviews for some of the guests as well as kind of coming together for these and chatting to students so we thought it was imperative to kind of have our own set up. [Flori agrees]. Which is pretty exciting but yeah so winning and losing.

Flori Pyke: [00:05:01] What's your losing.

Anna Jonak: [00:05:02] My losing is I'm so over like meal planning and like food shopping.

Flori Pyke: [00:05:07] So like take me through this. What do you mean by meal planning. Like starting the week with a plan for the whole week.

Anna Jonak: [00:05:13] Yeah. So I basically have like, in fact one of our students, Julie Greenpea Planner. And it's just a meal planner. And basically so I literally put what kids are having and we're having for like 5 or 6 days straight and then go to the shops and buy all the food because then it's done and I know what's happening each day and I know what to get out of the freezer but my point is that I don't understand how like that week goes so quickly. I feel so winning at the beginning of the week and then I'm at the end of the week looking at my fridge going got no food. Where did everything go.

Flori Pyke: [00:05:43] Yeah I was doing that, I was doing the meal plan thing. And then now I've changed tack so I do one shop a week. Like you're describing and I basically like look for what's on sale and then I buy a lot of it and I'll make enough for like, I do batch cooking so I'll do like enough for two or three days. And if I get sick of it I just freeze it and then you know pull it out in a couple weeks or whatever but what I'll do is I'll find recipes based on what I've bought.

Anna Jonak: [00:06:14] I like that idea but then I'm like then I have to go do more thinking. Whereas if I kind of think before I've gone out then I know what I'm doing but it's smart. You just have to come up and think about it the other way.

Flori Pyke: [00:06:24] Yes it's kind of the other way around. But anyway it's worked for me. Well just I think more from a, I just found I'd see all the chicken, the organic chicken on sale but I wasn't buying it and I was like oh that's dumb. Like I really should be buying that.

Anna Jonak: [00:06:40] It's there so why not. It just it's for me it is the volume of food that gets me in there. Like I know I'm like

Flori Pyke: [00:06:44] Oh just wait for it as they get bigger.

Anna Jonak: [00:06:48] But they eat all the time like so much fruit. It's like how many but they don't even finish the bloody apples.

Flori Pyke: [00:06:53] That's the annoying thing.

Anna Jonak: [00:06:54] They start an apple and they put it down. Oh my gosh. Anyway let's focus. You've got taxes.

Flori Pyke: [00:07:02] Hashtag losing in a major way. Anna picks me up from the train station this morning and I'm like just FYI I'm losing my mind. I got a bill from the Canadian tax agency and I'm not even going to say how much it is because you will fall off your chair. Delivered in a very blunt inexplicable no context e-mail from my tax agency like the management agency that manages the stuff from Canada. Wake up at 6 in the morning you know when you're in your bed you're checking your e-mails you're half blind. Oh Florencia just to let you know you owe x amount by this date. Oh actually you're owing an extra Y amount because of the interest. I was like I literally like almost fell off the bed. [both laughing] It's like - WHAT. So now I'm trying to sort this all out. And it's just, it's not pretty. It's not pretty. I hate taxes.

Anna Jonak: [00:08:01] Well yeah.

Flori Pyke: [00:08:02] I mean I pay them always always and always on time which is why I was also baffled that why there was an interest on it.

Anna Jonak: [00:08:10] Sounds a bit fishy to me. But anyway that's a whole other conversation. So what are we talking about today.

Flori Pyke: [00:08:16] So today we're talking about coming up with content ideas.

Anna Jonak: [00:08:20] Content. Like it. Yep.

Flori Pyke: [00:08:21] Yeah because it's a question I've been actually getting a lot from our students in the personal coaching forum is how to come up with ideas around content and before we get into it I thought you know let's just explore why - why does content matter. You know a lot of you may be asking yourselves that and you may have heard the saying that Bill Gates once said and that was that content is king. So what does he mean. You know like why should you put content out there and why does it matter. What do you think.

 

Why content matters

Anna Jonak: [00:08:53] Wow. I think that it's a fantastic opportunity to have meaningful conversations with your audience. It's a way to give your audience an insight to you, a taste and an experience of you and without necessarily having to be selling something.

Flori Pyke: [00:09:11] Totally agreed. And also to position yourself as an expert.

Anna Jonak: [00:09:14] Yeah absolutely.

Flori Pyke: [00:09:15] Yeah. So that you can give them a real taste around all that you know. And I think you know even if you're no matter what you're doing even if you're selling a product there is content that you can put out there that positions you as an expert in your marketplace for that product.

Anna Jonak: [00:09:32] Or you're showing value or understanding of your target audience. So it's a way of just showing them that you get them. And ultimately when you can, when your content does add value of some sort then I mean that's when you're hashtag winning.

Flori Pyke: [00:09:45] Yeah exactly. And I think like a perfect example of this is our podcast because you know one thing that we've really noticed since launching this podcast that's been awesome is that it has opened so many doors to have these meaningful conversations with you guys. You know we get so many e-mails from you guys and messages and it's been awesome just learning more about you guys and what you want and you know giving you a taste around how we work as well which has been fantastic.

Anna Jonak: [00:10:15] Yeah because we've been able to open up an opportunity to teach and I guess give you our style, give you some thoughts starters. And we absolutely love it. So on the flip side we're getting to enjoy putting our message out there and educate and inform and give that value and then people can take what they can and they can impact their business. Some people are coming to work with us which is amazing. Content, this particular form of content, has been an exceptional conversation starter and certainly enabled us to share our message far and wide.

 

Where to find content

Flori Pyke: [00:10:48] Yep I couldn't agree more. So well now that we're clear on why putting content out there that your audience wants to know about, now that we know a little bit more around why that's so important, we thought we would give you a few tips on where to find that content. So how do you find this content that you know your audience is just going to love. How do you find content that they're going to lap up and just before we kind of get started on delivering you these key tips of course just as a heads up we've created a cheatsheet for you where you can download all of these gold nuggets and you can go and check that out over at businessschoolformums.com/podcast.

Anna Jonak: [00:11:29] Oh yeah. All right shall we dive in.

Flori Pyke: [00:11:31] Let's do it. Deep dive.

 

Ask your audience

Anna Jonak: [00:11:34] Deep dive time. Okay so let's jump in to point number one and this is like if you want to think about what content to create, one the very best and first things you can do is literally just ask your audience what it is they want to see or what they want to learn from you. And we've done this many times. Again we've talked about surveys and research but it's so key if you can pop out a survey or a one liner to your audience and ask them what they want to know on a specific topic or what they want to see from you next or what they love getting most from you, it's a really great insight from them because you're going to give them more of what they want or you're actually that comes back to meeting that demand, meeting a need. Also I mean we've done it with our facebook groups as well. When you have your own facebook group or your own community it's a fantastic place for you to poll people and ask questions. And our forum, for us.

Flori Pyke: [00:12:24] Case in point. Here we are delivering a podcast episode based on questions that we are being asked time and time again in the forum. So it serves a really similar purpose and another thing just once you are on the subject of Facebook groups you know even if you don't have a Facebook group I think there's certainly an opportunity to create these conversations. You can find Facebook groups,

Anna Jonak: [00:12:47] stalk Facebook groups,

Flori Pyke: [00:12:48] yeah exactly where your audience is hanging out on and either just like put a one liner question out there. Check out obviously like the policies and guidelines of that group and see if there's an opportunity to post a survey or you maybe even pay a little bit of money to post a survey. But there are opportunities out there to find where your audience is hanging out and to ask them even if you don't have one right now is what I'm saying.

 

Online Research

 

 

Anna Jonak: [00:13:11] Yeah but the flip side of that as well without even having to post a survey is you can actually do keyword search in Facebook in groups. So if you are a specific product or service then you can start looking and searching keywords in groups with those keywords and see what comes up. It's certainly what I did with Grow Happy Coaching with the coaching business I had originally when I was creating products and services for mums going through identity crisis. I literally just keyword search all these big mums groups to look for consistent themes coming up again around how people were feeling so that I could then create my products and services and create conversations with them based on what was going on.

Flori Pyke: [00:13:53] Yeah. Like Hey I saw that you wanted to learn more about this or to have this problem solved. I can help you. Right.

Anna Jonak: [00:14:00] Or the course becomes the answer or whatever it is. But yes certainly you can create a cheatsheet or PDF or something which kind of helps kind of draw people in.

Flori Pyke: [00:14:08] Yeah I love it. You know and another example of this where I've certainly done this before for us, is on Instagram like just posting you know either a random post or via Insta stories like what do you guys want to hear more or see more of when it comes to Anna and myself. You know is it our kids, is it what we're doing behind the scenes, is it our day to day grind, like what is it that you want to learn or see. What questions do you have. So that's another great platform just to start gaining some insights and really start tapping into what your audience wants and to make them feel heard, you know. Because I think that's just as important.

Anna Jonak: [00:14:45] It comes back to the podcast episode we were talking about before where we were asking people to be part of the process to feel included, to become part of a community and have a voice as opposed to just be delivering content at them.

 

Use your analytics

Flori Pyke: [00:14:58] Yeah 100 percent. Okay so that's point one. So that's a really key one and point two is use your analytics. So you know use your social. This can relate to a number of different types of analytics with social media. For instance you can go into your Facebook Analytics or Instagram analytics and have a look at your top performing posts to give you a really great handle and a guide on what kind of content your audience wants to know more about because they've really loved what you've put out there. So that can really be a great indicator and give you some inspiration and some ideas around other kinds of relevant content that you might want to put out there. Google Analytics is also a great tool. You know if you have a blog to understand your most popular articles and again you might then think Wow OK well if I wrote this article on X and it performed really well, maybe an article related to that will also do well.

Anna Jonak: [00:15:57] Or I could turn it into a video or a series of videos or a cheatsheet. It's repurposing content that you know is doing really well into other formats and then enabling that to continue to spread.

Flori Pyke: [00:16:11] Yeah absolutely. I think it's probably worth talking a little bit on that too. Like repurposing maybe we can talk about that at the end.

Anna Jonak: [00:16:20] Okay. And following on from that research tools, back to the R word I love it. So BuzzSumo is one that you've...

Flori Pyke: [00:16:27] Yeah so I've used this a bit. It's awesome. It's free and it's basically like a Google platform for the most shared content on the web and it's really sophisticated because you can like basically narrow it down by the most shared content on different social channels or across certain dates. And I love it for a couple of reasons because it gives me an idea what kind of content people want to learn about but also it gives me a lot of title ideas for how to position, it's all well and good to have a great blog article or you know a great podcast episode but if it doesn't have a really punchy title, no one's going to read it. So you know that copy element is so fundamental and so I love to use BuzzSumo for getting some inspiration around different title ideas as well as just content ideas. And I know that you use one as well.

Anna Jonak: [00:17:26] Yeah answer the public. I love answer the public. So basically this is looking at all the different questions and queries your customers have from Google. So it's kind of like reporting on Google's most frequently asked questions on specific topics. So if you basically were to search the keywords in this platform like a successful business then what you would see is all these different questions that people like how do I create a successful business, which platforms blah blah blah., where do I find this, which programs or courses. So basically when it comes to that key phrase successful businesses, there's thousands of searches that happen across Google but the highest index ones. So you can see the ones that people are searching most frequently. So then you can go through and use a highlighter, you get lots of these kinds of different visual graphs and maps and you can start highlighting things that are of interest so you can write blog topics around or content around so how to do this in business or how what does success look like or do you know what I mean. And it's just a great way to generate content ideas but also to see if people are looking for what you're doing. The area that you're in. So yeah I love answer the public definitely. And they also actually or they did, do like a free little email mini course like when you sign up they send you like a three or four e-mails to teach you how to effectively use the platform.

Flori Pyke: [00:18:46] Very cool. Well I have to say I checked it out before we recorded today's episode and I love how visual it is. So it's kind of like this map, like a mind map almost of all these different subjects and it's really great for anyone who is a visual learner. I thought it was just really nicely displayed and I can absolutely see how it would give you tons of wonderful ideas.

Anna Jonak: [00:19:10] So much. Yeah you'll probably just use that on its own to give yourself enough content and as you said then we then repurpose and you're never going to run out of ideas.

 

Competitor analysis

Flori Pyke: [00:19:19] No never. Totally. So that's an awesome one. Thanks Anna. Okay. So point three look to your competitors. You know go check out their blogs or podcasts. Their different social posts. See what's working for them on social and get inspired. You know I've done this as well for the whole title thing so when I've got a bit of writer's block and I'm looking for a compelling title I'll go and have a look at what's out there that my competitors are putting out there and get some inspo that way. And one of the things I love about this is that when you look to your competitors and you're about to do it yourself you know you can do it even better because you haven't put it out there yet. [both laugh]

Anna Jonak: [00:20:01] Yeah nice I hadn't thought about that yet. What have you done. How can I improve on it.

Flori Pyke: [00:20:04] Correct. So it's a way to get inspired but also a way to deliver a bit of a one up.

Anna Jonak: [00:20:10] So there you go. Wow. I like it.

Flori Pyke: [00:20:17] Bit of an edge.

 

Search Google

Anna Jonak: [00:20:17] Okay on from competititors is number five so Google searching to get ideas just generally. Look I'm the same, if I want some ideas for content for a podcast episode I'll throw in a few different keywords. Read through a few different articles pull out my bits and pieces and then Bob's your uncle off you go and you're pulling together all these different things. I do think that Google is like a no brainer. But you do have to start with some keyword searches I think, the keywords that are going to get you going.

Flori Pyke: [00:20:42] Totally. And another great little hack with Google is even if you put like say mindset in there, like their top suggested searches you know it'll come up with like five or six top suggested searches automatically before you hit the enter button and

Anna Jonak: [00:20:58] they're the most searches.

Flori Pyke: [00:20:59] Correct. They are the highest searches. So that's a really great little hack to keep in mind when you're looking for pertinent keywords and you know maybe you start with that and then you go to answer the public and you put that phrase in and then you get some more ideas. So much gold.

 

Personal stories

Anna Jonak: [00:21:17] It goes on. Okay and number six personal stories.

Flori Pyke: [00:21:21] Yes. I really love this one because no one can replicate this.

Anna Jonak: [00:21:25] No. We'll no-one can be you.

Flori Pyke: [00:21:27] No exactly. And I think that by telling a personal story as a means to educate someone or tell them about your product or service or offering or whatever it is that you have, that story is going to stick so much more than just you know telling them about different benefits and features or what have you. Stories really stick and I think they're such a compelling way in order to convey a message and it's something that really will enable you to set yourself apart in your content by telling a personal story and we've talked about this quite a bit. But it is really important and also something that your competitors, well they won't be able to rip that off.

 

Creating Content - Behind The Scenes

 

 

Anna Jonak: [00:22:08] Yeah and we've said this before - bring you to your brand. Step in and bring your voice, bring your story, bring your history, because people want to know about you. And it's so much more exciting to know the person behind the brand and I think you become so much more bought in. Back to the hair straighteners, [Flori laughs] on that note, is that one thing I didn't like is it was just it was just a store. It was a store front and I could just buy what I wanted but there was no...

Flori Pyke: [00:22:34] is this online.

Anna Jonak: [00:22:35] Yeah. But there was no personalisation to anything. I mean everything was sent perfectly. It was just I don't remember the name of the business because there was nothing beyond my order being shipped. It was just like you know choose something, get paid, that's gone. Now I'm going to have to look through my e-mails to figure out who it was or try Google searching again. Funny not the hairbrush obviously. [Flori laughs] But I just found it interesting that I think in the world that we're in and the people that we talked to just that brands with personalities and they stick, they're the things you remember going back to and whether it's a quirky e-mail even, in the tone of something they have something that stands out beyond because this business was probably just the same as the other three businesses in the top of Google ads it just had the lowest price point. There was nothing else around these businesses that stood out. So I just thought it was interesting.

Flori Pyke: [00:23:22] Yeah. Hundred percent.

Anna Jonak: [00:23:24] Just wanted to talk about my hairbrush again. [both laugh]

Flori Pyke: [00:23:26] I feel like I need one even though I'm about to cut my hair like maybe I need to buy one of these. Anyway. So those are some really great ideas to get you going. And before we start wrapping up I think it's really important to talk about well what do you do once you put out a piece of content. And I thought that we could talk a little bit around you know our strategy moving forward. So we're looking to put a piece of content out there and I'll let you talk more around that in terms of where we're going to leverage that and what we're doing with it and just speaks so much to that point of repurposing your content.

 

Leveraging your content

Anna Jonak: [00:24:00] Oh totally. So for example with I guess with our podcast is that the first thing we do is we record the audio, the audio gets transcribed essentially which sits on as a blog post really so you've kind of got the keyword search side of it or the SEO side of it. So you've got SEO and then you've got the audio. The audio and the video both get uploaded to YouTube to a YouTube channel. On top of that the video gets uploaded into Facebook. And I don't think we've uploaded it to Linked In have we.

Flori Pyke: [00:24:31] No but that's the plan.

Anna Jonak: [00:24:32] So that's the plan moving forward is to aside from what we're doing on the video and audio from the podcast is that we're going to be launching which you will see soon a kind of mini series of daily videos delivering tips, short punchy tips, business tips, which will then be rolled out again across Facebook, LinkedIn, Instagram, YouTube, Twitter you name it. But again it's about getting the message out there and delivering people an experience across multiple platforms that they can come across it. But one piece of content will be mass distributed essentially.

Flori Pyke: [00:25:05] Totally. And one thing that's really interesting whilst you were talking about what we're doing right now with the podcast because I know we uploaded I did that episode a few weeks back with Colin Morgan and we did upload the video of that onto our Facebook page as well as YouTube. And it was funny because my mom actually like who I don't even think she knows what a podcast is like I've tried to explain to her so many times. Bless her heart. Love her but I don't think we're there yet anyway. But she does stalk us on Facebook like all the time. And she said you know I saw you doing this. I didn't know you did interviews cause she saw the video on our Facebook page. And so it just goes to show you that you know you have different audiences across different platforms and that if you're going to take the time to create a piece of content, be strategic about it, like how can you leverage that piece of content so that you can tap into broader audiences across all your social platforms. Take the time cause it's well worth that extra bit of time you've already invested the time while you created it. That's what takes the longest.

Anna Jonak: [00:26:13] But it also might be one of those things where you might see it on Instagram in a fleeting moment and you're like I'm too busy right now. And then what happens when you're later scrolling on Facebook you'll see the same piece of content and be like oh I wanted to watch that. So by multiple repetitions you're more likely to get someone to engage with that piece of content because they've come across it a few times now. And also I guess you get the feedback from other people engaging with the posts that you then...

Flori Pyke: [00:26:37] Yes yes. Exactly right. Like then you start starting those conversations and then we go back to that whole point. So there you go.

Anna Jonak: [00:26:45] There we have it.

Flori Pyke: [00:26:46] Yes six key ways to get your audience lapping up your content. So definitely go and use these techniques. You know we want to hear about how you go with this.

Anna Jonak: [00:26:56] Getting your research nerd on. Oh yeah. Or putting yourself out there for the first time.

Flori Pyke: [00:27:00] That's another, mmm that can be a bit of a roadblock for people but it's so important.

Anna Jonak: [00:27:07] Yeah and so exciting when you can step through that and I mean can I just say though on the Facebook live front, like I poop my pants when we do them [Flori laughs] like as in I still feel uncomfortable it's not like I step up and go hi I feel great. I still feel the nerves and the kind of the discomfort of the fact that you could be broadcasting especially when we do our challenges and stuff to you know hundreds and thousands of people

Flori Pyke: [00:27:28] Yeh we put a lot of prep into them.

Anna Jonak: [00:27:29] And when you are having these conversations it's like whoa but when you step into it and that's it. The buzz on the other side. It's how you look at it.

Flori Pyke: [00:27:36] Yeah. Well and I think as well we put a lot of prep into it whenever we're doing a live like we prepare for it we rehearse it. I mean now I feel it just rolls off our tongue, but the first few times holy moly.

Anna Jonak: [00:27:49] Yeah. Well that's it. Repetition is power isn't it. The more that you do things the more comfortable they get.

Flori Pyke: [00:27:53] Yeh it's like riding a bike right. Okay so on that note, to go and download all this gold head over to businessschoolformums.com/podcast so you can review the show notes and get your hands on the accompanying cheatsheet so that you can start putting these tips into action asap.

 

Parting thought...

Anna Jonak: [00:28:11] Awesome and our parting thought today when it comes to your content is this. And this plays a lot into what we were saying right at the outset of the episode on why you put content out there in the first place and why it's important is this, and I love Zig Ziglar. Stop selling. Start helping. Nice.

Flori Pyke: [00:28:28] Yeah. And remember be brave in your business.

 

 Zig Ziglar Quote

 

Download to share some inspiration

 

HOW TO CONNECT WITH ANNA AND FLORI

Business School: www.businessschoolformums.com

Podcast: This email address is being protected from spambots. You need JavaScript enabled to view it.

Phone: 1300 634 230

Instagram: @businessschoolformums

Facebook: @businessschoolformums

Twitter: @BSFMums

HOW DID WE DO?

We are incredibly excited to be able to share our small business insights via The Brave Business Podcast. We have done all the hard yards and we hope to be able to provide the very best content each week to help you in your business journey. We will tackle the topics that will make a HUGE difference in your business when you reach those 'a-ha' moments. If you are enjoying the show, you can help spread the love and pay it forward by leaving a review . It will make it easier for other Mums in business to find us and kick their own goals. Win/Win ?

 

 

WHO ARE ANNA & FLORI

Based in Sydney but servicing clients worldwide, Business School for Mums (BSFM) is an education hub for Mums in Business. Founded by Anna and Flori in Sydney in 2016, BSFM’s mission is clear - to deliver Mums all the coaching, training & resources they need to ensure RESULTS in their small business.

The Beyond Brave Mastermind was later founded in 2018 in response to existing students wanting to scale their businesses further. The Mastermind delivers advanced one-on-one training to help students break through to the next income level in their businesses.

WHAT OUR STUDENTS SAY...

“BSFM… GAME CHANGER. it has literally been the best thing I have done for me, my family and my business. I am now confident in my abilities and success. I have a wealth of business knowledge and I am earning more than I could have EVER imagined this far into my business journey” - Indee Harvey | Indee Visual Design

“BSFM is THE Single best investment I have made in my business and I know it will make the difference between succeeding and failing.” Rachel Britliff | Curious Kids Science

MUST-HAVE FREEBIE...
SMALL BUSINESS PRO BLUEPRINT

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