Small Business Pro | Frequently Asked Questions



Is Small Business Pro Right for Me?

Good question. This Program is quite simply like no other business course out there given its unique blend of Mindset, Business & Marketing.
But you do need to ensure that it’s the right fit for you…


Choose from one the following areas below to quickly find the answers to your questions:




Answers to the most common questions.



find out if 'we' are the right fit?



Tuition fees + our guarantees.



Stuck whether SBP’s right for you? Let’s help you out.




What is Small Business Pro?

Small Business Pro is an intensive 12-month personal coaching program designed for mums in business who want to start and grow a small business from home.

No matter what stage of business you’re at – whether you’re at the ideas stage or you’re ready to take your existing business to the next level, Small Business Pro is it.

Comprising of 3 key stages – build, plan, execute - Small Business Pro will help you to:

  • Get clear on your big picture vision
  • Identify your niche & target market
  • Define your competitors
  • Gain confidence around the level of demand for your offering
  • Get up close and personal with your numbers
  • Prime your mindset for success
  • Create a compelling & memorable brand
  • Get comfy with online marketing
  • Set goals and map out your business’s strategy for the year
  • Develop a marketing plan
  • Develop your sales funnels
  • Maximise your sales and share of wallet from customers
  • Improve your customer service
  • Maximise your time
  • Take actionable consistent steps forward

Travelling the business journey solo is no small feat. It's hard work. From trying to figure out where to next in your business to whether you’re investing your time and energy in your high pay-off activities. We also know that results for you come from getting feedback, brainstorming, being given direction & being held accountable.

Which is why we have created this step-by-step program with personal coaching unique to you and your business, to help, support and guide you at every twist and turn on your specific journey.

Our program has been designed by mums for mums - to help you, from start up to scale up and to save you the time, money and frustration of trying to figure this all out on your own. It’s personal, highly interactive and designed to grow with you – with a full focus on results.



“I have built my business from the ground up. It started with a little idea that has grown and is continuing to grow into something that will support my family and allow me to solely work for myself.

Something has changed inside me. I now believe in myself. I now see the positive in almost everything. I now feel confident in my abilities as a business owner. I know my business is going to be successful, it is already happening.

I attribute a lot of my new found hustle and confidence to BSFM Anna & Flori and I want to thank you all for that!”





“You have no idea how grateful I am for this group. The support is phenomenal. Thank you!”





“I just wanted to say a HUGE thank you to Anna & Flori for creating this community and providing so much awesome knowledge and advice. I wouldn’t have had the courage or a clue on how to get started if it wasn’t for the BSFM. My business wouldn’t be growing so rapidly either! I am so grateful to you both and also for all of the support and advice from all the ladies in the group.”



Small Business Pro comprises of:

A Bank of Online training

You’ll be able to access 100’s of hours of online training + accompanying tools & resources via your private dashboard, with our coaching and content covering everything from your business foundations to advanced business strategy and marketing (eg : Fb ads, Copy writing, Email marketing, Client retention)

In-Person Events

As part of your program you’ll also get tickets to Success Live! Which delivers you 2 Days of live in-person training with Anna & Flori & BSFM coaches to help you nail your business foundations and connect with other mums on the journey. Click here for more info on Success Live.

One on One Coaching

You have access to 12 months of online business & life coaching with Anna & Flori and their team via the personal coaching forum dedicated to you and your business.

Live Trainings

You’ll be able to access a series of live trainings with guest experts, plus a number of hot seat sessions across the year with our coaches.

Support Team

We have a dedicated support team in place to make sure you stay on track. AKA as our stalk team these ladies will be checking in on you and will follow up with you regularly to make sure you have everything you need to keep on keepin’ on in your business.

Private Facebook Community

Lastly you have access to our Private Facebook community for collaboration, friendship & support. A community of business mums so inspiring we are sure you’ll never want to leave it!

Where does the program take place?

Small Business Pro is accessible online via your own private dashboard.

It also comes with an opportunity for you to attend 2 intensive days of face to face training in Sydney.

Furthermore, there are a series of live online monthly training sessions that you’ll be invited to.

And finally, there’s also a Meetup Hub – a dedicated space for students to connect and form regular meetups with each other, offline.

What’s not covered in the program?
SBP is not a Do It For You Service. In other words, as part of this Program, you’ll be given all the tools and skills you need in order to set your foundations, and plan and execute your marketing strategy. But ultimately, it’s up to you to implement what we teach.
Where else can I learn more about Small Business Pro?

Head over to: Small Business Pro

How is Small Business Pro different to other Business Courses out there?

For one, we've done the hard yards. We've grown numerous successful small businesses ourselves, so we most certainly have walked the walk and now want to teach you everything that we've learnt along the journey, so that you don't have to waste the time and money we did trying to figure this all out for ourselves.

And here are just a few more key reasons why our Program is better than any other business course out there for you:

  1. It's a bespoke learning experience exclusively tailored to your business. This is not an off the shelf offering, alongside our team we work with you daily on your specific business;
  2. It's personal – we get to know each and every student. We connect in person, on live calls, meet ups and more;
  3. Your mindset. Our aim is to prime your mindset for confidence, self-belief and results so that you 110% believe that you can, you will and that you've got this! Which is why we have dedicated life coaches here to support you as you traverse our program;
  4. This is a Program exclusively designed for mums in business - so if that's you, get ready to be profoundly understood and heard and taught in a way in which it will 100% resonate with you and your needs as a #WAHM.

You can also checkout our testimonials page to learn more about why our students have chosen us for their business.



“I’m a new startup business - developing concepts and my first offering to launch in Feb. The course is fantastic and I would recommend it to anyone looking to go into business.

The unique mindset content that’s included was the big thing for me. I’ve done a couple of online business courses and BSFM course is the only one that looks at this aspect of your business in detail. I have had the pleasure of working (and getting uncomfortable)  with Anna one-on-one a couple of times and on both occasions, this had a huge impact on me.”





“Since the moment I started with BSFM I’ve been kicking goals ever since and this is now a full time job where I have to send my kids to daycare just to get work done haha. Next year I’ll be bringing my husband home from FIFO work.”





“BSFM helped me reach within and work out what I love doing and then gave me the confidence and tools to take action! Love the supportive community! I’m a single mum with two kids so budgeting is huge in my house, however the value you get from these ladies is amazing!!! Implement what they say and it works!!!”


When was the Program last updated?
SBP is regularly updated (a minimum 1-2 times a year) given the ever-changing landscape of business and world of marketing.
How many hours a week do I need to put aside to complete the Program?

We know that your time is scarce and that you’re juggling A LOT - which is why this whole Program has been designed with this in mind - to make every minute count.

At the outset of every Module, you’ll see a rough time estimate so you know how much time to set aside to complete that particular Module.

As a rule of thumb, with Phase 1 [build] we estimate you'll need to set aside anywhere from 3-4 hours per week as your work through your business foundations.

From there, we recommend anywhere from 3+ hours a week to work through Phases 2 & 3 [plan & execute] as you plan and implement our more advanced marketing strategies.

That’s where our dedicated support team comes into play! If you ever feel lost or behind just reach out and let us know and we’ll work with you on a plan of attack to get back on track and make sure you stick to it.

BUT there’s a good chance we’ll have stalked you and already been in touch before you get to this point! ;)


Who’s right for Small Business Pro?

For starters, if you’re a mum and you’re ready for results and committed to your business vision, you’re the perfect fit.

Now in terms of where you need to be in your business, you’ll benefit no matter what stage you’re at:

  • Ideas Stage – you have a solid idea you want to explore so that you can launch your own small business;
  • Start-up – you’ve recently launched your small business;
  • Growth – you’ve been in business a little while but you’re ready to grow and you want to improve your results;

Now, if you’re already kicking BIG goals in your business and really looking to scale – then we recommend you check out our elite coaching program Beyond Brave as your next step.

Who’s not right for the program?

If you’re looking for a quick fix or a short course, we are not for you.

This is an intensive 12-month process and you need to do the work.

What we teach REALLY works, but you need to work through the content and take the action. You’ll also need to touch base with us regularly in the forum to keep us in the loop and you accountable.

Now if this sounds like you and you’re not a mum, fret not – you can absolutely come and join us on the journey.

Sorry guys, this program is for women only. The coursework and unique mindset work is really geared toward women in small business.

Will Small Business Pro work for me even though I don’t have a business yet?

Let us say this…  being in this position puts you in the very best place possible, because you’ll lay your foundations the right way, right from the start. What’s more, you’re far less likely to waste time or money, making mistakes in trying to figure things out for yourself.

We’ll be here to guide you at every step so that you can test your idea as well as demand, whilst tweaking things as you go for maximum results.



“I joined in 2016, I took the chance on myself (which was hard because we were stressed for money) but it felt like the right thing to do so I went with my gut... best investment I have ever made.. Anna & Flori are amazing, and as you can see, they are so passionate it’s addictive and the group - well it’s like nothing you’ve seen before, so supportive. My business wasn’t set in stone, I knew that I wanted to help mums but couldn’t figure it out. While working through the course I realised what I needed to do and I spent last year doing a lot of self development and building my business structure.”





“I feel really fortunate to have come on the course before starting off on my venture... this has really forced me to slow down and concentrate on my due diligence and to create something that there is an actual need & want for in the  market.

I definitely feel more confident in myself and my business ideas as well as in what I can achieve... I [love] meeting all of the other amazing women in the group who are further along in the journey than me and seeing that they’re doing it!... it’s that kind of community feel that we’re all supporting each other and this has made me more confident in what I can achieve.”





“I can’t recommend it enough for businesses starting out! The great thing is that this is a community of women who are committed to achieving a better life - we’ve all invested our time and our money into making this work so you get real and honest feedback from people who understand where you’re at (it’s like a mothers group for your business!!!!).


My business is different – will Small Business Pro work for me?

Yes absolutely. SBP will work for you, no questions asked.

This Program has been designed to help any type of business owner and we’ve been very conscious of this when crafting the Program material.

To give you an idea, we have all sorts of Business Owners in the SBP Community:

  • Coaches
  • Authors
  • Accountants
  • VAs
  • Yoga Teachers
  • Event Organisers
  • Furniture Designers
  • Medical Grade Product Sellers
  • Babywear
  • Maternity
  • Directories
  • Videographers
  • Job Sites
  • Bookkeepers
  • Nutritionists
  • Reflexologists
  • Beauticians
  • Social Media Managers
  • Makers
  • Photographers
  • Web Designers
  • Graphic Designers
  • Financial Planners
  • Retailers
  • Store Owners (online & offline)
  • Personal Trainers
  • Landscapers
  • Jewellers
  • Naturopaths
  • Clothing sellers
  • Franchise Owners
  • Child Sleep Consultants
  • Skin Care Manufactures
Can my business partner and I take Small Business Pro together?

Yes, you can take SBP together. However, you’ll have access to only one account. As part of this, we ask that only one of you represent you both; this applies to both the Private FB Community and the Private Coaching Forum.


How much does SBP cost?

For a 12 Month Subscription:

Full Payment of $2799 AUD + GST


Payment Plan which comprises of:
$999 AUD + GST upfront
then 5 x monthly payments of $460 AUD + GST


Do you offer any guarantees?

SBP comes with no risk whatsoever. If you complete the work (and can show us proof of this), yet don’t achieve any results with us, we’ll happily refund your money.

What types of payment do you accept?
We accept all major credit cards: MasterCard, Amex and Visa.
Payment plans are available and Direct Deposits can be arranged.


How will you ensure I get results?

We are truly dedicated to your success and we have a number of different touchpoints and processes to ensure you get results:

#1 Our Private Coaching Forum, this enables us to have a unique view on your business and is where we work with you daily to plan, brainstorm, review your material, set goals, and set you to task.

#2 Our live 2-day training event - here we work with you one on one live in the room to get clarity and results.

#3 We have a number of live online classes across our program which will enable you to come chat to us live for help and feedback.

#4 Our coaching team are all highly trained across many different aspects of business – Marketing, Strategy, Research, FB Ads, SEO, Ad Words, Copywriting, Website Optimsation, Branding and more – all to ensure you have ALL the support you need across all the major aspect of your business.

#5 Lastly, we have our student liaison and “stalk team” who will be checking in with you regularly across your journey to ensure you’re progressing and on track.

We are here to support you every which way and what we teach WORKS - but remember you still need to do the work!

Will I get to speak directly to Anna & Flori?

Yes! Anna and Flori work alongside their team in the online coaching forum. They also run the live in-person training events and deliver live hot seat sessions.

Is SBP a university-accredited Program?

No, SBP is not a university-accredited Program. However, we can assure you that you’ll receive more practical, actionable and hands on learnings than attending any University Business Course out there.

Not to mention better value! Check out our content investment calculator here.

And here’s what some SBP students have shared about this Program who have University-based Business Training…



“I completed my Bachelor of Business with a HR major, worked my way up to exec level and felt like I had a great handle on all facets of running a business. Ha! I struggled to even write a business plan for my small business, because what I had learnt at University was around medium to large businesses.

BSFM literally covered everything I studied at University, but was so much more practical and gave me a platform to run ideas/ plans/ numbers past a supportive and resourceful community plus expert business coaches for constant feedback.

What BSFM has taught me has been raw business. I've had many small failings, as every business does, and if I wasn't with BFSM, I would’ve closed my virtual doors a year ago, because I wouldn’t have been able to make the business work in the way I had been taught to at University.”





“BSFM’s Program is a lot more hands on and practical than what I did at University not to mention, my CPA course after that. Through both University and my CPA work, I mainly got taught a lot of theory without really having to do much in the way of practical, real life work.

And then of course at the end, there were huge exams that supposedly gave an indication as to how well you understood the learning material covered.

This Program has been much more marketing, target market, sales, business-building focused whereas the University degree didn’t really focus at all on running a business in a practical sense.”


Will Anna & Flori hold me accountable?

Absolutely! We actually have a three-step system in place to help you stay on track and committed to your investment.

Not only will you receive regular updates and reminders from us via email to help you stay the path, but we also have our support team to check in and chase you if we haven’t heard from you in a little while (#cantescapeus)

Alongside this we use our time together in the Private Coaching thread to really help you focus on your high pay-off activities, hold you accountable and ensure that you get results.


Please contact us here. We would be absolutely delighted to hear from you!



Based in Sydney but servicing clients worldwide, Business School for Mums (BSFM) is an education hub for Mums in Business. Founded by Anna and Flori in Sydney in 2016, BSFM’s mission is clear - to deliver Mums all the coaching, training & resources they need to ensure RESULTS in their small business.

The Beyond Brave Mastermind was later founded in 2018 in response to existing students wanting to scale their businesses further. The Mastermind delivers advanced one-on-one training to help students break through to the next income level in their businesses.


“BSFM… GAME CHANGER. It has literally been the best thing I have done for me, my family and my business. I am now confident in my abilities and success. I have a wealth of business knowledge and I am earning more than I could have EVER imagined this far into my business journey” - Indee Harvey | Indee Visual Design

“BSFM is THE Single best investment I have made in my business and I know it will make the difference between succeeding and failing.” Rachel Brittliff | Curious Kids Science


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