Small Business Coach Australia | About Anna Jonak & Flori Pyke

We are two mums with 5 kids between us, aged 5 and under and Oh do we get you!... And we are completely dedicated to helping you nail it in your small business and ensuring you feel like “you’ve got this” on a daily basis!


I’m a Mum of 3, and a Life & Business Coach

Prior to my babies I spent 11 years in media account management, research, business development and sales. Then after the arrival of my first I retrained as a Life Coach, and spent 3 years running a successful Life Coaching practice, working exclusively to help women to carve out their new identity as a Mum.

As your Business Coach I am here to ensure you’ve done your due diligence in business – and that you have an idea that is not only going to fly but that it’s scalable too. I’m also going to help you understand the psychology of your consumer so we can stimulate powerful marketing conversations.

And as your Life Coach I’m here to help you get your mindset where it needs to be, so that you can manage your time, your mood and your bad habits to be the best and strongest version of you in the face of your daily chaos as a Mum in business.

I genuinely know how much your small business means to you – the significance, the sense of self and an outlet just to be you. I also know the guilt that comes with giving to yourself, and the stress and angst that comes with trying to juggle it all and be everything for everybody. I’m here to help you through ALL of this and more!

If you ask our students – my mindset classes have been coined the butt kicking sessions! I’ll have you screaming “I can", "I will" and "I’ve got this" in no time!





+ Certificate IV in Life Coaching

+ Certificate in Advanced Coaching Skills

+ Certificate Meta Dynamics & NLP

+ Certificate in Psychodynamic Counselling Skills

+ BA hons in Social Psychology



+ 11 years in Media & Advertising Sales

+ Business Development

+ Product Development

+ Strategic Planning & Pitching

+ Executive Sales Training

+ Public Speaking & Presenting


I’m a Mum of 2, and my jam is all things Marketing & Business

Pre babies, I worked my way up the corporate ladder whilst completing an MBA specialized in Marketing. Throughout this time, I gained significant skills in the areas of account management, business development, sales, marketing and people management. And after my first bub, I decided to go out on my own as a digital marketing consultant for businesses of all sizes.

Now, as your Business Coach, I’m here to ensure you’ve got rock solid business foundations in place to confidently market your offering. I'm also going to help you get crystal clear on your points of difference and your pricing strategy so that your offering is compelling to your target market.

And as your Marketing Coach, I'm going to teach you the ins and outs of building a compelling marketing strategy - particularly on a digital front so that you can effectively draw in leads and drive them to purchase.

I know exactly how you feel when it comes to your Marketing: it’s overwhelming, posting regularly on social media just isn't cutting it, and you're not even sure where to start when it comes to tackling the digital marketing world.

Cue me. I want to teach you the in's and out's of Marketing so that you have a compelling strategy you feel absolutely confident in that works.





+ Bachelor of Commerce – Major, Entrepreneurship

+ Master's of Business in Marketing



+ 9 years in Sales & Marketing

+ Business Development

+ Marketing - Digital & Offline

+ Public Relations

+ Social Media

+ Sales Executive Training

+ Presenting & Public Speaking