Small Business Coach Australia | About Anna Jonak & Flori Pyke



Meet Anna, Flori and the team behind Business School for Mums. A dedicated bunch who are here to provide you with all the coaching, training & support you need to succeed in your business.







Anna Jonak & Florencia Pyke,
the co-founders of Business School for Mums



Hi Lovely – I’m so excited you’re here with us right now! And cannot wait to share in your business journey!

Now at BSFM you’ll see me step into many roles across our time together.

First and foremost, I’m here as your Life Coach to help you get your mindset where it needs to be, so that you can manage your time, your mood and your bad habits to be the best and strongest version of you in the face of your daily chaos as a Mum in business.

Over the last few years I’ve worked with thousands of women across the globe to help them clear out negative thinking, eradicate bad habits and drive better results - so you’ll be in safe hands as you learn to step outside your comfort zone and strive for success.

Alongside my mindset duties I’m also here as your Business Coach to ensure you’ve done your due diligence in business – and that you have an idea that is not only going to fly but that it’s scalable too. With a focus on research and analytics we’ll work together to conduct market research, create surveys, work on your pricing strategy, profit margins and more.

Here’s to your success!





5 Years in Small Business
4.5 years working as a Success Coach
11 years in Media & Advertising Sales
Business Development
Product Development
Strategic Planning & Pitching
Executive Sales Training
Public Speaking & Presenting



Certificate IV in Life Coaching
Certificate in Advanced Coaching Skills
Certificate Meta Dynamics & NLP
Certificate in Psychodynamic Counselling Skills
BA hons in Social Psychology




A massive welcome lady! It’s a privilege to serve you, as you start and grow your business.

Now, I wear a few hats over here at BSFM – but my main role here is to help you kick some serious ass in your marketing.

I'm an expert Digital Marketer and educator and have now worked with 1000s of different business women worldwide, both online & online, to help them spread their reach and their sales. So, I’m here to teach you the ins and outs of Marketing so that you have a compelling strategy you feel absolutely confident in, that works.

Now when we start out together – I’ll be wearing my Business Coach hat as we nail your business foundations and build out your overarching marketing strategy. Here we’ll be working to get crystal clear on your points of difference, your pricing strategy, your brand positioning, and identifying a compelling niche.

Then as you progress as your Marketing Coach, I'm going to teach you ALL the ins and outs of building out your sales funnels and marketing campaigns so that you can effectively draw in leads and drive them to purchase.

Can’t wait to see you kicking the big goals!





5 Years in Small Business
2 Years running a Digital Marketing Consultancy
9 years in Sales & Marketing
Business Development
Marketing - Digital & Offline
Public Relations
Social Media
Sales Executive Training
Presenting & Public Speaking



Bachelor of Commerce – Major, Entrepreneurship
Masters of Business in Marketing





Our team members understand what it means to be a business owner and parent and are dedicated to ensuring YOU succeed.





Meet the legend that is Jo – our Student Liaison.

Now this awesome lady’s primary role is looking after YOU!

Yep Jo works tirelessly to ensure our students have all the support they need to navigate through the logistics of our programs.

What’s more she is seriously invested in each and every student – and your success is front of mind always.

Jo is willing to share everything she knows, and she is ALWAYS coming to us with ideas to add new content and improve your user experience! Her dedication to us and you blow our mind daily! #shesgolden #solucky

Alongside a stint in Small Business, Jo’s career skills have prepared her well for this support role. She has outstanding knowledge and experience in customer service, marketing, product & service pricing, and digital account management. What’s more she’s a self-professed SEO nerd and manages all the SEO goodness behind the scenes of BSFM as well!

Jo is a graduating student of our Small Business Program and joined Business School for Mums in 2017.



Introducing our business brainbox Caroline.

Caroline is one of our business coaches over at BSFM. And she supports us (Anna & Flori) in delivering you one on one personalised feedback in both our student coaching forum and our in-person training events.

Now, this lady’s experience is second to none when it comes to what she has to offer you as a coach and mentor. She has spent over 10 years working in research, marketing, communications and account management and she also runs an e-commerce store.

As you will see Caroline is a complete all rounder but she has a real passion for all things Marketing and is currently madly up-skilling left right and centre here because she just #cantgetenough

Caroline is a graduating student of our Small Business Program and joined Business School for Mums in 2018.



And here’s another very important coach & facilitator we’d like to introduce you to - meet our business whizz Natalie.

Natalie is also here to support you both online and offline to deliver you real time feedback on your business.

Now, this lady is super creative on all fronts - having spent 10+ years in packaging and design, and is also a designer and maker for her own jewellery range. This means she’s a total whizz when it comes to running a market stall and her online ecommerce store knowledge and website building skills will blow your mind.

Further to all of this Natalie has a huge passion for all things mindset & personal development and is currently training as a Life Coach.

Natalie is a graduating student of our Small Business Program and joined Business School for Mums in 2016.



Next up on our coaching team is Vikki.

Vikki’s background includes recruitment, resume writing, customer service and event planning and alongside this she’s been running her own service based business as a sleep consultant for the past 2 years.

And Vikki’s jam is research, research, research and doing that all important due diligence when setting up your business. This lady also has a way with words, loves a good GIF, and has an incredible talent and love for all things Insta. Lastly she also has a truly nurturing soul and knows how to help you keep on keepin as you ride the entrepreneurial wave.

Alongside Caroline + Nat - she’s here to feedback and keep you on track in our coaching forum and our in person events #whatateam

Vikki is a graduating student of our Small Business Program and joined Business School for Mums in 2016.



Meet Leigh – our self-professed numbers girl!

Leigh not only manages BSFM's accounts – and is your go-to for all things invoicing, but she is also your go-to in our community when it comes to your bookkeeping & accounting questions.

Leigh seriously LOVES numbers #noreally she has been bookkeeping since waaaay back in 1996 and running her own bookkeeping agency for over 10 years now (OMG).

Just like us she knows just how important it is to be on top of your numbers and the power and insight they can deliver you in business. And she truly wants you to feel in control and confident in this area of your business.

Leigh is a graduating student of our Small Business Program and joined Business School for Mums in 2017.



Say hello to Rose. Our content kweeeen!

Rose is our Social Media & Content Manager, and is responsible for developing BSFM’s content marketing, brand awareness and online reputation. #nopressure

Now this lady believes heart and soul in our vision and mission and is truly passionate about inspiring and empowering mums in business across the globe to reach the success they dream of.

And just like so many of you, she knows just what it means to be there for her daughter on her terms and recently joined BSFM, so she could be home with her LO! (yay!)

Rose is a true learning machine and upskilling like there’s no tomorrow because she’s hell bent on getting our message out.

So be sure to come say hello and reach out to her in our community so you can learn from this powerhouse too!



Introducing Indee … aka the creative goddess, creative genius, design legend.

Indee is BSFM’s graphic designer, and is responsible for developing BSFM’s brand, website, and marketing materials.

Now if you don’t know this already, your branding is crucial to your success, because first impressions truly count. And we have this lady to thank for the first impressions we’ve been able to make and the lives we’ve been able to touch as a result.

This lady truly GET’s us and everything we want to emulate in our brand. She takes our ideas and breathes life into them, so we can deliver them to you in all their glory.

Prior to joining the BSFM team, Indee worked in a design studio and now she splits her time working for us and designing for her own small business.

This legend also resides in our community – so if you need ideas or help – she’s got your back!

Indee-Annah, a graduating student of our Small Business Program, joined Business School for Mums in 2016.



Please bow for our tech genius Madhuraka.

Madhuraka does … well EVERYTHING techy over here at BSFM and plays a crucial role in ensuring that as a student you have the perfect user experience as you navigate through our programs.

He’s also the legend that makes all our systems talk and ensures we are able to reach the masses in just the way we want. #heissopatient

Madhuraka seriously knows his stuff – and has been providing software solutions and web-based platforms over the past 18 years working across a wide range of industries from online publishers, accounts, construction, healthcare services, sports, and more.

What’s more he will bend over backwards to make things happen! Because he knows what this means to us and you. A truly top guy!



Want to know more?

Get up close and personal with Anna & Flori in to the Brave Business Podcast.

Get the inside scoop on their journey as mums in business, whilst they shower you with tips, tools and interviews across all aspects of business, marketing and mindset.

Listen in now

BSFM awardsnominations





Based in Sydney but servicing clients worldwide, Business School for Mums (BSFM) is an education hub for Mums in Business. Founded by Anna and Flori in Sydney in 2016, BSFM’s mission is clear - to deliver Mums all the coaching, training & resources they need to ensure RESULTS in their small business.

The Beyond Brave Mastermind was later founded in 2018 in response to existing students wanting to scale their businesses further. The Mastermind delivers advanced one-on-one training to help students break through to the next income level in their businesses.


“BSFM… GAME CHANGER. It has literally been the best thing I have done for me, my family and my business. I am now confident in my abilities and success. I have a wealth of business knowledge and I am earning more than I could have EVER imagined this far into my business journey” - Indee Harvey | Indee Visual Design

“BSFM is THE Single best investment I have made in my business and I know it will make the difference between succeeding and failing.” Rachel Brittliff | Curious Kids Science


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